Genius Beats Product Failure
We understand how hard you worked to launch your solution. The blood, the sweat, the tears not to mention the money that was spent to get you here. Failure is not an option. That’s why we offer a wide range of GTM packages that are designed to help you achieve market success at whatever stage you are at today.
Our Team
Our team is comprised of industry experts that know the scaling playbook that most successful companies follow. Specifically, we are a group of senior executives at ExactEra.com and other high growth companies that have been in the trenches and know what it is like to launch a product, find product market fit and then get it to scale.
Meet Donald Scherer
Donald Scherer, our CEO, was the first beta tester of WebEx and led one of the first companies to use on-line meetings as a sales tool. After selling his first company to Thomspson Reuters for $100M, he wrote a best selling book on how sales assembly lines could be used to produce sales at scale. From here, his methodology was employed by numerous unicorns.
After working with numerous high growth companies, he was tapped to lead a Insight backed roll-up named ExactEra.com. By employing the methodology and developing specialized software, he led the Company to be the fastest growing fintech ever – expanding from 10 employees to 500 in under three years. Out of Insight’s 600 portfolio companies, it was the fifth fastest growing company.
At its peak, ExactEra was performing 6000 first appointments per year due to its high velocity sales assembly line and the proprietary software that controlled every aspect of the operation.
Our Services
Product Market Fit
$3,500
Per Month
Companies that have 1 caller or less and are booking less than 20 appointments per month.
Help in achieving product market fit for your new solution.
Goal: 100 appointments performed in 3 months
Technology:
- Conversion software: Free
- Prospect Names: Free
Services:
- Draft and optimize initial script
- Develop solution one pager
- Develop initial ICP and target database (2000 names)
- Outbound caller training and coaching
- Outsourced caller if necessary (7500 per month)
- Development of xSellerators which propel appointment conversions
- Development of discovery demo deck and script
- Development of initial sales funnel stages
Ramp
$5,000
per Month (less than a full time SDR)
Companies that have <4 outbound callers that are setting < than 50 appointment per month.
Once product market fit is determined, help getting the company ready to scale.
Goal: 200 booked appointments per month
Technology:
- Conversion software: Free
- Prospect Names: 1000 per caller per month, free
Services:
- Refinement of ICP including A/B testing of personas and data sources
- Script AI optimization
- Development of xSellerators which propel appointment conversions
- Development of objection handling guide
- Development of calling SOPs
- Development of outbound calling KPIs
- Development of more information, follow-up and reschedule cadences
- Fine tuning of discovery appointment deck and presentation
- Optimization of sales funnel and xsellerators to reduce close cycle
- Coaching of existing SDRs
Scale
$10,000
per Month
Companies that have >4 outbound callers that are setting >80 appointments per month.
Once sales ramping (50% growth), help getting above 100% yoy consistently.
Goal: 200 appointments per month, 2400 per year
Technology:
- Conversion software: Free
- Prospect Names: 1000 per caller per month, free
Services:
- Script AI optimization for different personas
- A/B testing of scripts and objection handling
- Development of xSellerators which propel appointment conversions
- Development of calling SOPs
- Development of outbound calling KPIs
- A/B testing of current more information, follow-up and reschedule
- Fine tuning of discovery appointment deck and presentation
- Optimization of sales funnel and xsellerators to reduce close cycle
- Coaching of existing outbound callers
- Assistance is identifying and hiring additional SDR resources
